Loyalty’s full potential is unrealized in today’s marketing mix.
Now more than ever, consumers want to belong to something.
They want their values, beliefs, and worldviews reflected in the brands they choose.
Emotional loyalty is still mostly an aspiration, and reliance on transactional data hinders an organization’s ability to fulfill the need for a connection with brands that align with their convictions and experiences.
The gateway to authentic loyalty lies in a comprehensive understanding of the customer beyond where they are and what they buy; it lies in who they are and what they feel and believe.
Most organizations are not optimized in a way that allows them to unlock the true emotional drivers of their customers, leaving the full value of their loyalty investments by the wayside.
The Hydrate Method.
Becoming customer-obsessed requires understanding what makes yours tick.
We start with the right data and insights that lead to undiscovered opportunities hidden within your loyalty initiatives and then find ways to turbocharge them in your customers’ everyday experiences to build that (oh-so-sweet) brand love.
OUR APPROACH. A BRAND (LOVE) STORY.
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Vision + North Star Workshopping
Business Case Development
Program Health Assessment
Competitive Analysis + Benchmarking
Customer + Consumer Research
Gathering customer data, workshopping the vision, and defining the business case, we assess your program health and benchmark your competition to identify areas of untapped potential.
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Strategy + Design
Go-to-Market Strategy + Pilot Design
Financial + Economic Modeling
KPI Measurement + Development
Validation Research
Partnerships + Ancillary Revenue
Co-brand Strategy + Development
Rewards + Benefits Strategy
Managing programs, promotions, and customer retention efforts across an omni-loyalty landscape, we leverage analytics to refine your segments and predictive models across experiences, and deliver targeted offerings throughout your brand’s customer journey.
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Program + Promotional Management
CRM Execution + Omni-loyalty
Partnerships + Co-brand Management
Technology Assessment + Integration
Customer Data Strategy + Analytics
Predictive Modeling + Segmentation
Experience Planning + Journey Mapping
Offer + Communication Targeting
Training + Change Management
Planning rewards strategies, co-brand partnerships, and go-to-market initiatives, we create financial models and define your KPI measurements all backed by validation research, pilot programs, and ancillary revenue streams.