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1. Loyalty is a fundamental and foundational strategy for organizational success.
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2. Return on loyalty is achieved through stronger retention, heightened advocacy, a larger share of wallet, and improved market share.
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3. Member mindset is formed through connection and identity, eliciting a oneness between customer and brand.
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4. Brand love is achieved when customers feel and act like they are a part of something.
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5. Customer loyalty is optimally cultivated through the totality of the brand experience.
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6. Loyalty fuels growth when it bolsters the brand and customer experience in a meaningful, measurable way.
