Let’s Talk Loyalty #425: Creating Customers Obsessed With Your Brand

Let's Talk Loyalty is the world’s first podcast for loyalty marketing professionals around the world, who create, run, and optimize marketing programs in order to drive customer loyalty.

With the industry spending over $323 billion on customer loyalty propositions, Let’s Talk Loyalty brings the global loyalty community together to create real value for the audience, with leading-edge information and education in every interview.

This episode features some industry personalities who have worked on loyalty propositions and marketing for some of the most famous loyalty firms and travel and hospitality brands in the world, particularly in the U.S. market.

Guy Cierzan and Andrew Kelly have recently joined forces to offer a loyalty advisory service for brands called Hydrate, and they join us today to share some of their insights on the latest trends in loyalty marketing, and the importance of obsessing about your customers, before expecting them to become obsessed with your brand.

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